My name is Gema (pronounced hem-ah). I’m an empathetic and collaborative UX Researcher dedicated to creating impactful product outcomes.

My experience spans discovery, longitudinal research, end-to-end e-commerce research, and monetization. I’ve led research using a variety of methods—user testing, interviews, diary studies, and more—engaging users across countries and cultures, including Brazil, Switzerland, India, and the U.S., conducted in Spanish, English, and Portuguese. This global perspective has given me a deep appreciation for cultural nuance and the ability to identify patterns that resonate across diverse markets.

With strong organizational tact and project management skills, I align cross-functional teams around shared goals and research priorities. I ensure studies are designed and executed efficiently, insights are clearly communicated, and stakeholders are equipped to make confident, user-centered decisions—driving long-term impact and pride.

If you would like to know more about me or my work, please message me on LinkedIn or send me an e-mail. I am always happy to share + learn!